SEO · On-page optimisation
On-page SEO that matches what your customers search for.
Customers search in their own words. On-page optimisation makes sure each page on your website clearly answers a specific search, with the right titles, headings and content, so Google knows when to show it.
What’s included
What On-page optimisation covers
- 01
Keyword research
We find the phrases your customers in Kenya actually type into Google, and how often.
- 02
Page-to-keyword mapping
Each important search gets one clear page, so your pages don’t compete with each other.
- 03
Titles & meta descriptions
Written to earn the click in search results, within the length Google displays.
- 04
Headings & content
Clear headings and copy that answer the searcher’s question, without stuffing keywords.
- 05
Internal linking
Links between related pages so visitors and Google can find your most important content.
- 06
Images
Descriptive file names and alt text, and images sized so they don’t slow the page down.
How it works
Three steps, no jargon.
- 1
Research
We look at your services, your customers and your competitors to find the searches worth targeting.
- 2
Optimise
We rewrite titles, headings and content on your key pages, and add new pages where there’s a gap.
- 3
Review
We check how the pages perform in Search Console and refine the ones that aren’t getting clicks.
What you get
- A keyword list with the page each search should lead to
- Rewritten titles, descriptions and headings for your key pages
- Content improvements, or new pages where you need them
- An internal linking plan between related pages
A good fit for
- Websites that rank for their business name but little else
- Service pages that get visits but few enquiries
- Businesses adding new services or locations to their site
What’s the difference between on-page and technical SEO?
Technical SEO makes sure Google can read your site. On-page SEO is about what each page says: the keywords it targets, its title, headings and content. Most websites need both.
Will you write the content?
Yes. We can rewrite existing pages and write new ones. We’ll ask you to check the facts about your business, prices and services before anything goes live.
How long before I see results?
Search rankings usually take weeks to months to move after changes, depending on how competitive the searches are. We track progress in Search Console so you can see what’s changing.