WhatsApp API & chatbots · Marketing campaigns
WhatsApp campaigns customers can reply to.
Send promotions, new arrivals and event invitations to customers who have opted in, with images, buttons and links they can act on straight away. Because it’s WhatsApp, customers can reply to ask questions or order right there.
What’s included
What Marketing campaigns covers
- 01
Opt-in collection
Ways for customers to subscribe, from your website, checkout, QR codes or a chat.
- 02
Audience segments
Send to the right group, such as recent buyers, a location or a product interest.
- 03
Rich campaign messages
Images, videos, documents and call-to-action buttons.
- 04
Template approval
Campaign templates written and approved by Meta before sending.
- 05
Scheduling
Send now or at the time your customers are most likely to read.
- 06
Results
Delivered, read, clicked and replied, so you can compare campaigns.
How it works
Three steps, no jargon.
- 1
Plan
We agree the goal, audience and offer for the campaign.
- 2
Create
We write the message, design any visuals and get the template approved.
- 3
Send & measure
We send to your opted-in list and report on the results.
What you get
- An opt-in process for your customer list
- Approved campaign templates
- Campaigns sent to the right segments
- A results report for each campaign
A good fit for
- Shops announcing new stock and offers
- Events, churches and organisations inviting members
- Businesses whose customers prefer WhatsApp to email
Can I send to any number?
No. WhatsApp only allows marketing messages to people who have agreed to receive them from you. Sending without consent risks your number being restricted, and Kenya’s Data Protection Act also requires consent for direct marketing.
How is this different from Bulk SMS?
WhatsApp campaigns can include images, buttons and replies, and show your business name and logo. Bulk SMS reaches every phone, including those without data or WhatsApp. They work well together.
Can customers unsubscribe?
Yes. Every campaign gives customers an easy way to opt out, and we keep your list up to date.